Strategy & Branding

We've partnered with the exceptional Oyelola from Phrased with Purpose to create beautiful empathy-powered brand solutions that are strategically communicated.

Strategy is the foundation of successful design. Design that, in some ways, goes unnoticed. Strategy is more than a loose idea or interpretation of what you want. It takes into account consumer experience, market research, case studies, interviews and a range of other quantifiable methodologies. Feel like your vision is undefined? Are you unsure if your image is cutting through? We will help you draw this out.

Branding is not ‘just’ a logo. It’s personality; who you are, how consumers feel about you and what sets you apart. Strategic design continues to change the way people interact with brands - people long to be seen, validated and valued. With an ever expanding digital market, there is more competition than ever before. Our job is to strategically and cohesively develop an identity that speaks to your audience, engages with the industry and positions you for success.

Content Creation & Campaigns

We create purpose-driven visuals that look damn right beautiful.

Social Media is an intrinsic part of our lives and a vital part of every business in a digital age. Content Creation by the means of photography, videography and graphic design will help level up your business and create connections with real people. People don’t want to be advertised to, rather, engaged with.

With a depth of experience in video, photo and strategic branding, we create campaigns that push boundaries, evoke passion and foster engagement. Looking to launch a new product or service, brand and advertise for an upcoming event or increase consumer engagement? Our creative campaigns use both traditional and digital media platforms to help you achieve success.

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Build a Brand that stands out.

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The marketplace is full of good ideas and kick-ass businesses. But how do you differentiate yourself in today’s climate? How do you make yourself known? By communicating your brand voice through purpose-driven visuals, we help your business stand out.

Brand Identity Package

For new Businesses yet to make their debut.

1-Hour Brand Strategy Session
Complete Brand Voice Guide, including;
· Brand values and convictions
· Brand and customer archetypes
· Customer profile
· Brand DNA (mission statement, brand promise, positioning strategy)
· Brand story
· Tone of voice
· Phraseology
* 2 rounds of revisions

Brand Guidelines (includes Brand Voice Guide)
Logo
· Colour Palette
· Typography Kit
· Custom Illustration / Patterns / Icons
2 Branding Applications
Visual Identity Board
* 2 rounds of revisions
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Opt in:
· Front-end web design
· First 9 Social Media posts

Brand Refresh Package

Looking to take your Brand in a new Direction?

1.5 - 2hr Brand Strategy Session
Complete Brand Voice Guide, including;
· Brand values and convictions
· Brand and customer archetypes
· Customer profile
· Brand DNA (mission statement, brand promise, positioning strategy)
· Brand story
· Tone of voice
· Phraseology
*2 rounds of revisions

0.5 - 1hr Visual Strategy Session
Brand Guidelines (includes Brand Voice Guide)
Logo
· Colour Palette
· Typography Kit
· Custom Illustration / Patterns / Icons
4 Branding Applications
Visual Identity Board
Front-end web design (home-page design)
· Additional pages incur additional fees*
First 9 Social Media posts
*3 rounds of revision

Branding & Website Package

Does your website also need some love?

BRAND VOICE:
1.5 - 2hr Brand Strategy Session
Complete Brand Voice Guide, including;
· Brand values and convictions
· Brand and customer archetypes
· Customer profile
· Brand DNA (mission statement, brand promise, positioning strategy)
· Brand story
· Tone of voice
· Phraseology
*2 rounds of revisions

WEBSITE COPY:
0.5 - 1hr Briefing session
4 pages of Copy
· Home
· About
· Product/Service
· Contact

BRAND VISUALS:
0.5 - 1hr Visual Strategy Session
Brand Guidelines (includes Brand Voice Guide)
Logo
· Colour Palette
· Typography Kit
· Custom Illustration / Patterns / Icons
4 Branding Applications
Visual Identity Board
Asset development for Website
*3 rounds of revisions

WEBSITE DESIGN:
4 pages (Home, About, Product/Service, Contact)
Stages
· Site Map
· Wire-framing
· Design and Development
· Testing and Publication
Website Tutorial
· We will provide a short tutorial explaining how to
make any small edits in-house for future purposes.